Marketing Analytics

Campaign performance, attribution, and marketing metrics.

Key metrics

• CAC — Cost to acquire a customer
• LTV — Lifetime value of a customer
• ROAS / ROI — Return on ad spend or investment
• Conversion rate — % who complete a desired action
• Attribution — Credit for conversions across touchpoints

Attribution models

• Last-touch — 100% credit to the last channel
• First-touch — 100% credit to the first channel
• Linear — Equal credit across all touchpoints
• Time-decay — More credit to recent touchpoints
• Data-driven — Uses your data to assign credit (e.g. GA4)

Campaign analysis

Track by channel, campaign, and creative. Compare spend vs. conversions, and use cohorts to see long-term value by acquisition source.