Location Analytics

Analytics for location and geospatial data: territories, site selection, and spatial patterns.

Key metrics

• Territory performance — Revenue, penetration, coverage by geography
• Distance / proximity — Drive time, radius, nearest facility
• Density — Points per area, concentration, clustering
• Coverage — % of population or market within reach

Geospatial analysis

• Point data — Stores, customers, events on a map
• Polygons — Territories, trade areas, catchment zones
• Heat maps — Density, intensity, risk by location

Territory analytics

• Territory design — Balance workload, potential, or coverage
• Alignment — Rep to territory, account assignment
• Gap analysis — Underserved or over-served areas

Common analyses

• Performance by region, state, or DMA
• Site selection and trade area analysis
• Drive-time or radius analysis
• Territory optimization and rebalancing