Sales Analytics

Analytics for sales teams: pipeline, quotas, win rates, and revenue performance.

Key metrics

• Pipeline — Value by stage, weighted pipeline, velocity
• Win rate — % of opportunities that close won
• Average deal size — ACV, TCV, by segment or product
• Sales cycle — Days from opportunity creation to close
• Quota attainment — % of reps hitting target

Pipeline analytics

• Stage progression — Conversion rates between stages
• Funnel analysis — Drop-off, bottlenecks, and trends
• Forecasting — Commit, best case, pipeline-based

Performance analytics

• Rep performance — Rankings, trends, cohort comparison
• Territory performance — By region, segment, or product
• Product mix — Revenue by product, upsell, cross-sell

Common analyses

• Pipeline by stage and trend over time
• Win/loss analysis by segment or competitor
• Quota attainment and ramp curves
• Sales cycle by deal size or segment